Wink is owned by husband and wife Gabe and Ani. They're, like, a couple of yuppies. (I don't know if that's the right term.) But they keep uploading these cooking videos in which Ani bakes desserts, and we see step-by-step instructions for how to make donuts, or cupcakes. But then, the final step of EVERY single recipe is:"Top with Wink."
Why would you ruin a perfectly-good dessert every time? No one watches these videos, by the way. They get like 30 views each. Gordon Ramsey could shill an omelette maker and get half a million views, and they're stuck on 30.
Can you imagine being a guest at their home for dinner? And after the main course, you get served a delicious-looking dessert. Then you tense up....you wait for it...is it coming? Yes, it's coming. Ani disappears to the kitchen and comes back a minute later with 5 pints of Wink. "And now...we top with Wink!" Everyone screams in terror and runs out the door.